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| Affordable ticket prices announced for the Beijing 2008 Olympic Games |
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(BEIJING, Nov. 29) -- Fulfilling its commitment to provide an opportunity for a wide
cross section of society to enjoy the Games, the Beijing Organizing Committee for the
XXIX Olympiad (BOCOG) revealed details Wednesday of its affordable ticketing program.
Fifty-eight percent of all the tickets for sale will be priced at or lower than RMB
100¹. Among these will be a significant percentage of tickets available to Chinese
students.
In developing the plan, BOCOG took into account an evaluation of the ticketing
policies of previous Olympic Games and other major international events, consultations
with experts in the field and extensive market research. Throughout the process, the
Organizing Committee was guided by its commitment to ensure the greatest number of people
would be able to experience the Olympic values and spirit and the national drive to
develop a harmonious society. The result is a ticketing program that reflects the char
acteristics of both the Olympic Games and their host country.
According to the ticketing policy, the prices for sports sessions will range between RMB
30 and RMB 1000. For preliminary sessions, the tickets will sell for between RMB 30 and
RMB 300, while for the finals, the range will be RMB 60 to RMB 1000. The lowest priced
ticket for the Opening Ceremony will be RMB 200, while the highest priced ticket will be
RMB 5000. The lowest price for the Closing Ceremony will be RMB 150, and the highest will
be RMB 3000.
In line with BOCOG's Olympic Education Program, BOCOG has set aside a number of tickets
to encourage attendance from among China's youth. About 14% of tickets available will be
reserved for Chinese students.
Tickets will become available in China in the first half of 2007. More details of the
ticketing program will be communicated at that time.
The IOC, which had encouraged BOCOG to find a pricing program in line with the local
market, and approved the plans, commented, "The IOC is very pleased that BOCOG has found
an affordable ticketing program which will maximize the opportunity for the Chinese
public to enjoy the Games, whilst balancing with interest from the international
community."
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